Metadata.io, a data-driven marketing platform, recently raised $40 million in Series B funding. This funding marks a major milestone for the company and sets them apart from other data providers in the marketing space.
In this article, we’ll explore the unique features of Metadata.io, and how they make them different from their competitors.
What is Metadata.io?
Metadata.io is a marketing orchestration platform that some of the world’s largest companies use to automate marketing and sales operations. The platform combines data from multiple sources like websites, customer success platforms, sales and CRM systems, advertising networks, analytics platforms and more.
Metadata.io utilizes a range of ultra-customizable features to integrate marketing data from various sources into one centralized hub to optimize customer lifetime value (LTV). This allows customers to easily track their return on investment (ROI). In addition, it helps marketers quickly identify trends in customer behavior across channels to take a more omnichannel approach.
In March 2021, Metadata.io announced $40 million in Series B funding to expand its product portfolio and emerging initiatives the company plans to launch over the next 12 months. This sizable investment indicates growing confidence in Metadata.io’s ability to facilitate full-funnel marketing orchestration for brands at scale with consistent measurable results. This makes Metadata.io an attractive option for companies looking for ways to capture insights about their target audiences and optimize their customer acquisition strategy quickly and efficiently with minimal manpower or effort involved.
Features of Metadata.io
Metadata.io is a marketing data provider recently raising $40M in Series B funding. Its key features stand out from other data providers and have been a major factor in its success.
The platform has advanced features such as powerful segmentation capabilities, real-time analytics, and automated campaigns. This article will explore how Metadata.io stands out from other data providers.
Automated data ingestion
Metadata.io is a marketing data platform that offers end-to-end solutions for a company’s data requirements. The platform enables companies to access, manage, and analyze the essential components of their digital marketing efforts such as user acquisition channels, creative assets, campaigns and ad performance results. In addition, Metadata.io accelerates finding performance insights with its automated data ingestion feature. This eliminates the need to manually compile marketing data from disparate sources like ad networks, web analytics and CRM solutions.
The automated data ingestion feature can easily ingest vast amounts of structured and unstructured datasets quickly and accurately into one central place to easily access and analyze them to get real-time insights about user engagement across multiple channels. Metadata.io also allows users to customize their reporting workflows with an advanced query editor while auditing the underlying source code to ensure accuracy in extracted datasets before they are loaded into its closed-loop reporting platform.
Metadata.io can ingest a variety of large structured or unstructured datasets from over 20 integrated sources like ad networks, web analytics & CRM systems without manual intervention faster than any other marketing data providers available in the market today – ensuring timely visibility into customer engagement & campaign performance for faster optimization decisions across multiple channels simultaneously.
Real-time data analysis
Metadata.io provides end users in the marketing industry with real-time data analysis solutions. These analysis capabilities enable customers to extract insights from data faster and more accurately, helping them to make quicker decisions and stay ahead of the competition. Metadata.io’s platform makes it easier for professionals to keep up with customer segments, product market trends, and customer behaviors to drive better sales performance, acquire new customers, and build conversions.
The company’s real-time capabilities provide direct access to comprehensive marketing databases with over 80 million customer records, detailed customer insights extracted from external sources such as G2 Crowd Reviews or LinkedIn, plus an expansive library of proprietary taxonomies and sentiment scores rounded out by blended search algorithms. This allows customers to uncover unprecedented granular detail about their target audiences to help guide smarter decision-making processes.
Metadata.io also offers a range of automated tools that support further refinement of datasets and predictive analytics operations composed from hundreds of variables such as demographic targeting filters or authority scores for highly targeted messages and campaigns for each segmented customer audience. By combining sophisticated technology and thoughtful design into one comprehensive platform users can access smarter solutions in a fraction of the time compared to using traditional methods or services from other providers in the market.
AI-powered insights
Metadata.io has emerged as one of the market’s most sophisticated marketing data providers thanks to its ability to leverage the power of artificial intelligence (AI). AI-powered insights allow marketers to interpret their data in meaningful and actionable ways, allowing them to plan strategies and campaigns for greater success.
The AI-powered insights tools of Metadata.io give users access to powerful segmentation and analytics capabilities and a comprehensive view of performance. The system leverages machine learning algorithms that quickly identify patterns in customer behavior and take necessary steps to create better targeting messages and optimize conversions. This type of automation helps marketers automate more complex tasks while still producing accurate insights into their customers’ behaviors.
Metadata.io boasts over half a million global companies indexed by its system, making it incredibly easy for users to gain the best possible view of their audiences anytime. It also offers advanced integrations that make it easier than ever for marketers to access data from any channel on its platform, making it an incredibly versatile solution for all data needs across various industries.
With its recent Series B funding round, Metadata has solidified itself as one of the most trusted marketing data providers today – offering cutting-edge features backed by high-end AI technology – allowing users unparalleled control over their campaigns with intense focus on performance optimization for greater success rates overall.
Differentiation from Other Data Providers
Metadata.io has been able to differentiate itself from other data providers by providing highly accurate data at scale.
Metadata.io recently raised $40M in its Series B funding to further expand its ability to offer marketers even more data and insights.
In this article, we will look at how it differs from other data providers and can benefit marketers.
Automation capabilities
Metadata.io is different from other marketing data providers due to its automation capabilities. The platform is designed to help marketers quickly and efficiently find, process, and distribute large amounts of data in real-time. This makes it easier for marketers to stay up-to-date on their campaigns and digital marketing efforts with the least effort.
With machine learning and artificial intelligence, Metadata.io can help you make better decisions faster by processing vast amounts of data in a fraction of the time compared to traditional manual methods. It also offers predictive analytics that allow customers to anticipate changes in customer behavior before they happen, allowing them to quickly adapt their campaigns accordingly. This automation capability helps drive better conversion rates and increase customer engagement for greater ROI potential.
This capacity for automation sets Metadata.io apart from other marketing data providers as it allows you to have more control over how you target your audience without having to manually crunch large amounts of data that could otherwise take hours or days to complete.
As a result, this technology will become increasingly important in helping marketers maximize their time, productivity, and resources in our ever-changing digital landscape where access to timely information has never been more crucial for success.
Data accuracy and reliability
Metadata.io is a leading data provider for marketing and sales teams, offering unsurpassed precision, accuracy, and reliability in its data. In 2020, it raised $40M in Series B funding, confirming industry confidence in the quality of its suite of products.
Metadata.io’s approach centers around leveraging customer feedback to continuously improve data accuracy – meaning that errors are caught and addressed quickly as customer reviews are constantly monitored. This ensures customer retention rates remain high as they continue to improve their service with every iteration. On top of this, they also employ a team of specialists to review any complaints or other customer feedback before releasing new updates or changes – allowing them to take corrective action before those changes become publicly available on their platform.
Unlike other data providers that focus on a large breadth metrics with lower accuracies but higher throughput times, Metadata only focuses on ensuring the highest accuracy possible for the most important metrics via real time monitoring – and since it’s doing so at such a high rate it still manages more timely delivery than competitors with lower accuracies and many moving pieces.
To sum up: the quality of their data far exceeds that of most similar providers along with taking into account reliability when it comes to submission times and other considerations associated with integration into existing processes give metadata major bragging rights over others in this area given its award-winning recognition as an industry leader for providing accurate information year after year (with no signs of slowing down).
Scalability and cost-effectiveness
Metadata.io is a marketing automation platform leading the industry in scalability and cost-effectiveness. We provide personalized data sets to our customers and allow them to access their account anytime. In addition, our platform uses AI technology to scan the web and produce insights to help marketers make informed, data-driven decisions.
Our scalability allows us to quickly react to new data or changes in the industry and adjust our pricing with no disruption or discomfort for our customers’ accounts. Our services are offered pay-as-you-go, ensuring no long-term commitments or contracts for customers and allowing maximum flexibility. We also offer specialized services such as custom dashboards, enhanced reporting features, and unique integrations with other systems based on customer needs, enabling them to maximize their campaigns’ performance.
Metadata.io’s cost effective pricing means you can efficiently use available marketing budget while not sacrificing the performance or quality of insights generated by the platform.
Furthermore, our services aim to ensure maximum ROI. They are designed to ensure brand safety, providing top of the line assurance levels when it comes to data accuracy, completeness, security, availability, privacy protection & profiling of personal data optimization measures that guarantee ethical use of sensitive information when conducting marketing efforts.
Metadata.io Raises $40M in Series B Funding
Metadata.io recently announced that it has raised an impressive $40 million in Series B funding, with the round led by Index Ventures, followed by Matrix and Costanoa. This funding news highlights the company’s commitment to helping customers make more informed and effective business decisions with their data-driven marketing platform.
Let’s look at what this news could mean for Metadata.io and how it stands out from the other data providers.
Overview of the funding round
Metadata.io, the most comprehensive B2B marketing data platform on the market, recently announced that it has raised $40M in a Series B funding round led by existing investor Pipeline Capital and joined by several other equity capital partners. With this new funding round, Metadata.io has secured $54 million in total funds since its 2015 launch.
The additional capital will be allocated to scaling the company’s customer success team and building its data science infrastructure to better serve hundreds of customers worldwide. Metadata also plans to extend its integrations into more relevant corporate systems and expand the opportunities for automation across customer-facing processes. As part of this effort, executives aim to increase their global staffing numbers at their San Francisco headquarters and multiple international offices over the next year.
Metadata’s platform is unique in that it provides customers with an intuitive experience for creating smarter retargeting campaigns by gathering enriched entity resolution from around the web using natural language processing (NLP) technology — an edge over competitors like Salesforce who rely on manual searches to produce results from limited data sources like CRMs. In addition, the company provides users with features like contract lead scoring and quantum leap predictive intelligence that unite customer insights with targeted digital communication campaigns for an unparalleled strategy execution experience.
What the funding will be used for
Metadata.io has received $40 million in Series B funding that will be used to build out its marketing automation platform and increase its presence in the market data field. The funding round was led by Accel, with participation from existing investors including Greycroft and Shasta Ventures. The financing brings Metadata’s total capital raised to more than $54 million since the company was founded in 2014.
With the new funding, Metadata plans to expand its operations into Europe, Asia-Pacific and Latin America and make additional investments into its product development. In addition, the company hopes to use this investment money to further develop its marketing automation software and gain relief from competition from established players in the market data industry such as Oracle, Salesforce, Adobe and Adobe-backed DemandBase.
The target focus of the funding is on increasing spending efficiency while leveraging machine learning (AI) technology to power better decision making by marketers. This can encompass usage across digital platforms like LinkedIn Ads Manager or Twitter Ads Manager — areas where large correlational analysis would be beneficial for big brand campaigns looking for high performance amidst complex customer journey objectives: smarter pricing optimization, automated retargeting campaigns with larger datasets than previously available, etc., all combining for a holistic view of customer behavior in real-time — something unheard of just a few years ago.
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